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Privacy Policy

Privacy Policy 

Lakewood Cemetery Association Web Policy 

Thank you for visiting Lakewood Cemetery online. This privacy policy applies to www.lakewoodcemetery.org. Protecting the privacy of our webpage visitors is important to us. Our privacy statement is designed to inform you about our collection of personal information on this website. Lakewood Cemetery may make changes to this Online Privacy Statement so we encourage you to check it regularly to ensure you are aware of current practices. 

Our Collection of Your Personal Data 

Lakewood Cemetery Association (“Lakewood”, “us,” “we,” or “our”) offers and maintains the website located at www.lakewood cemetery.org,  well as our social media accounts on Facebook, Instagram, and other platforms (collectively, the “Site”). Lakewood is committed to protecting the privacy of the families and individuals who benefit from our cemetery and mortuary services and those who visit the Site. When you visit the Site, plan a service with Lakewood, visit our location in Minneapolis, or interact with us, you may choose to provide us with information that identifies you as a specific individual (“Personal Data”). This Privacy Policy explains how we handle your Personal Data, and it applies to any information collected via the Site. Please take time to read this Privacy Policy carefully. When appropriate, we will supplement this policy to alert you to any additional processing of your Personal Data that is not mentioned in this document. BY USING THE SITE OR SUBMITTING PERSONAL DATA TO US, YOU EXPRESSLY AGREE TO THE COLLECTION, USE, DISCLOSURE, RETENTION, AND DESTRUCTION OF YOUR PERSONAL DATA SUBMITTED TO US IN ACCORDANCE WITH THIS PRIVACY POLICY. 

Personal Data We Collect 

We collect different information about different people, depending on our relationship with you. We handle the Personal Data of people who are planning or thinking of planning for a service, as well as the information of family members, friends or contacts, and guests of our Site, services, or events at our location (collectively, “you”). 

We do not sell or share for advertising any Personal Data collected under this Privacy Policy. 

We collect the following Personal Data about you: 

If you visit our website:

Collected automatically when you interact with us online (“Log 
Data”) 

  • Internet protocol (“IP”) address 
  • Device and browser type and version 
  • Statistics on your activities on the Site (such as the date and time of visits, the pages viewed, time spent at the Site) 
  • Information about how you came to the Site 
  • Data collected through cookies or other similar technologies discussed in more detail in the section below on cookies 

If you inquire about our services or products, buy flowers, RSVP to an event, sign up to receive information or otherwise are a prospective customer: 

Provided directly by you or by third parties, such as your friends or other referral sources 

  • Name 
  • Contact information, including home address, email address, telephone number, and other contact details 
  • Services or events in which you have an interest 
  • Content of your interactions with or messages to us, including emails and communications through social platforms or other feedback 
  • Payment information, including credit card information  

If you buy funeral or cemetery services or products: 

Provided directly by you, your next of kin, or a person knowledgeable about you 

  • Identifiers, including name, alias, signature, or other similar identifiers 
  • Contact information, including home address, email address, telephone number, and other contact details 
  • Log-in information required to access your account or our Site, such as IP address, log-in and password, log files, and log-information. 
  • Date/place of birth/death 
  • Family information, including marital/domestic partnership status, next of kin/family/friends contact and other information needed to extend Lakewood services to such people 
  • Payment and financial information, including credit card, banking, or insurance information 
  • Internet activity information, including your browsing history, search history, and information regarding your interaction with our website or advertisements 
  • Interests 
  • Content of your interactions with or messages to us, including emails and communications through social platforms or other feedback 

If you visit our location in Minneapolis: 

  • Audio, electronic, visual, or similar information, including photographs, sound or video recordings of your visits to our location  
  • Vehicle license numbers of cars entering our location 
  • Identifiers, such as name or driver’s license number of persons reporting an incident to us  

How We Use Your Personal Data 

We use your Personal Data for various purposes, depending on our relationship with you. 

If you visit our website, inquire about our services, products, or events, sign up to receive information or otherwise are a prospective customer, we use your Personal Data to: 

  • advise you about products, services, offers, or events that may be of interest to you 
  • enroll you in subscription services, such as email, newsletters, or other communications  
  • provide information that you request, including referrals to other services 
  • design and arrange the Site in the most user-friendly manner 
  • monitor and train to ensure quality customer service 
  • use third party services, such as Google Analytics, that collect, monitor, and analyze Log Data to market to you and provide you with a personalized experience 
  • offer you access to and secure our digital properties from unauthorized access, scams, malicious code, theft, losses, or other harms, including monitoring of your use and communications 
  • investigate violations of law and generally to protect the rights and interests of Lakewood, its families, guests, employees, and others. 

If you RSVP to an event via Eventbrite, buy flowers, products, funeral or cemetery services, or visit our Site or location. 

 If you decide to plan a service at Lakewood or visit our Site, we collect additional information (as described above) and use it to manage our relationship with and provide services to you, including to: 

  • fulfill your product or service needs, including communicate with you about memorialization options and assist you with completing documentation 
  • maintain our own accounts for billing and performance of services 
  • offer you access to and secure our physical and digital properties from unauthorized access, scams, malicious code, theft, losses, or other harms, including video recording you within our premises and monitoring of your communications and use of our premises and networks 
  • comply with legal reporting and record maintenance requirements for tax, health and safety, and other laws or court orders 
  • conduct our business more effectively and efficiently, for example, through reporting or analytics, IT security/management, accounting purposes 
  • investigate violations of law and generally protect the rights and interests of Lakewood, its families, guests, employees, and others 
  • administer other internal business activities 
  • foster and maintain a safe and welcoming environment to best serve our member families and guests 

How We Disclose Your Personal Data 

We will not disclose your Personal Data to third parties, except for the uses and in the manner described in this Privacy Policy. There are certain circumstances in which we may disclose your Personal Data to certain third parties after obtaining your consent. We may also use de–identified or anonymized versions of your Personal Data for any purpose. By using the Site or submitting your Personal Data to us, you expressly consent to our disclosing your Personal Data, as set forth below. 

For purposes consistent with this Privacy Policy, we may share your Personal Data with: 

Lakewood affiliated entities 

  • our parent companies, subsidiaries, and/or affiliates 

Third parties we engage to perform business-related functions for Lakewood or provide services to our member families, such as 

  • third parties who provide services to our customers or with whom we partner to do business. 
  • third parties who assist with our marketing, including chatbot applications, marketing agencies and analytics companies, such as Google Analytics, that collect, monitor, and analyze Log Data. 
  • third party providers of database, software, email, security, backup and disaster recovery services. 
  • payment processors. 
  • our insurance carriers. 
  • professional service providers, such as consultants, attorneys, and accountants 

Third parties with whom we share your Personal Data have agreed to maintain and use it securely for limited purposes and only in accordance with this Privacy Policy. 

Successors who acquire your Personal Data 

  • if we sell, merge, reorganize, dissolve, or similarly change our ownership or corporate structure 

Government or third-party lawyers 

if required to do so by law or in our good faith belief that such action is necessary to: 

  • comply with a legal obligation. 
  • protect or defend our rights, interests, or property, or that of third parties. 
  • prevent or investigate possible wrongdoing in connection with the Site or location in Minneapolis. 
  • act in urgent circumstances to protect the personal safety of users of the Site or the public; or 
  • protect against legal liability

Security of Your Personal Data 

We secure your Personal Data by storing and destroying it securely; not collecting or retaining excessive amounts of data; protecting Personal Data from loss, misuse, unauthorized access and disclosure, alteration, and destruction; and ensuring that appropriate technical measures are in place to protect Personal Data. However, no network, server, database, or Internet or e-mail transmission is ever fully secure or error free. Therefore, you should take special care in deciding what Personal Data you send to us electronically. 

Use of Cookies 

We use cookies on our Site. If you do not want cookies to be placed on your device, please do not use the Site. Alternatively, you can manage cookies, as described below. 

What Are Cookies? 

A cookie is a piece of information that is placed on your web browser or device when you access and/or use the Site. Cookies store text and can later be read back by the Site or third parties. Cookies can remember the information you access on one webpage to simplify your subsequent interactions with the Site or to use the information to streamline your transactions on related webpages. 

Why We Use Cookies 

We use cookies to recognize your browser and you as a unique visitor to the Site through an anonymous unique identifier. We use cookies to: 

  • recognize when you are logged in to your account on the Site; 
  • monitor and analyze how you use the Site or interact with us; 
  • remember your preferences to make your online experience easier and more personalized; 
  • route Site traffic to effectively distribute the Site workload across servers; 
  • use analytics, such as Google Analytics, to help understand how visitors come to and use the Site, including through combination with third-party cookies of our service providers; 
  • provide information to us about which advertisements you see and click or to show you ads on or off the Site; and 
  • test new features. 

We use cookies placed by third parties to deliver focused online banner advertisements to you both on and off the Site. 

How You Can Manage Cookies 

You can manage cookies on this Site through this link

You can learn more about cookies at the following third-party websites: 

Note that if you disable, delete, or refuse to accept cookies, you may not be able to use some features of the Site and/or some of our pages might not display properly. 

What Data Is Not Covered By The Privacy Policy? 

The limitations in and requirements of this Privacy Policy do not apply to: 

  • Third Party Sites: Any data you disclosed on websites not operated or controlled by us (“Third Party Sites”), even though we may provide links to them on the Site or in our emails. We are not responsible for the policies and practices employed by, or the content of, Third Party Sites. We suggest contacting those sites directly for information about their privacy policies and practices. 
  • Non-Personally Identifiable Data: Any non-personally identifiable data we collect, including, without limitation, Log Data, domain names of your Internet Service Provider, your approximate geographic location, a record of your usage of the Site, the time of your usage, and aggregated personally identifiable information, but only to the extent the foregoing cannot be used to specifically identify you. 
  • Aggregated Personal Data: Any aggregated Personal Data that can no longer be used to identify you will be treated as non-personally identifiable data under this Privacy Policy. 

Do You Collect the Personal Data of Children? 

We do not intentionally or knowingly collect any Personal Data from any person under the age of eighteen (18), nor do we target our emails to them. Any person under the age of eighteen (18) should not submit any Personal Data through the Site. We encourage parents and legal guardians to monitor their children’s use of the Internet and instruct them to never provide Personal Data through the Site. If you believe a person under the age of eighteen (18) may have provided Personal Data to us through the Site, please contact us at (612) 822-2171 and we will use reasonable efforts to delete it from the Site and our files. 

International Privacy Laws 

If you are visiting the Site from outside the United States, please be aware that you are sending information (including Personal Data) to the United States where our servers are located. That information may then be transferred within the United States or back out of the United States depending on the type of information and how it is stored by us. We will hold and process your Personal Data in accordance with privacy laws in the United States and this Privacy Policy. Please note that privacy laws in the United States may not be the same as, and in some cases may be less protective than, the privacy laws in your country, and while in the United States Personal Data may be subject to lawful access requests by government agencies. 

What If You Change This Privacy Policy? 

We may occasionally make changes to this Privacy Policy. If we change this Privacy Policy, your continued use of the Site or submission of Personal Data to us will signify your express consent to new uses of your Personal Data. 

How Can I Contact You? 

If you have any questions about this Privacy Policy, our practices, or your dealings with us, or to exercise all of your rights, please contact us at (612) 822-2171. 

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