Privacy Policy

Collected automatically when you interact with us online (“Log 
Data”) 

• Internet protocol (“IP”) address 
• Device and browser type and version 
• Statistics on your activities on the Site (such as the date and time of visits, the pages viewed, time spent at the Site) 
• Information about how you came to the Site 
• Data collected through cookies or other similar technologies discussed in more detail in the section below on cookies 

If you inquire about our services or products, buy flowers, RSVP to an event, sign up to receive information or otherwise are a prospective customer: 

Provided directly by you or by third parties, such as your friends or other referral sources 

• Name 
• Contact information, including home address, email address, telephone number, and other contact details 
• Services or events in which you have an interest 
• Content of your interactions with or messages to us, including emails and communications through social platforms or other feedback 
• Payment information, including credit card information  

If you buy funeral or cemetery services or products: 

Provided directly by you, your next of kin, or a person knowledgeable about you 

• Identifiers, including name, alias, signature, or other similar identifiers 
• Contact information, including home address, email address, telephone number, and other contact details 
• Log-in information required to access your account or our Site, such as IP address, log-in and password, log files, and log-information. 
• Date/place of birth/death 
• Family information, including marital/domestic partnership status, next of kin/family/friends contact and other information needed to extend Lakewood services to such people 
• Payment and financial information, including credit card, banking, or insurance information 
• Internet activity information, including your browsing history, search history, and information regarding your interaction with our website or advertisements 
• Interests 
• Content of your interactions with or messages to us, including emails and communications through social platforms or other feedback 

If you visit our location in Minneapolis: 

• Audio, electronic, visual, or similar information, including photographs, sound or video recordings of your visits to our location  
• Vehicle license numbers of cars entering our location 
• Identifiers, such as name or driver’s license number of persons reporting an incident to us  

If you visit our website, inquire about our services, products, or events, sign up to receive information or otherwise are a prospective customer, we use your Personal Data to: 

• advise you about products, services, offers, or events that may be of interest to you 
• enroll you in subscription services, such as email, newsletters, or other communications  
• provide information that you request, including referrals to other services 
• design and arrange the Site in the most user-friendly manner 
• monitor and train to ensure quality customer service 
• use third party services, such as Google Analytics, that collect, monitor, and analyze Log Data to market to you and provide you with a personalized experience 
• offer you access to and secure our digital properties from unauthorized access, scams, malicious code, theft, losses, or other harms, including monitoring of your use and communications 
• investigate violations of law and generally to protect the rights and interests of Lakewood, its families, guests, employees, and others. 

If you RSVP to an event via Eventbrite, buy flowers, products, funeral or cemetery services, or visit our Site or location. 

 If you decide to plan a service at Lakewood or visit our Site, we collect additional information (as described above) and use it to manage our relationship with and provide services to you, including to: 

• fulfill your product or service needs, including communicate with you about memorialization options and assist you with completing documentation 
• maintain our own accounts for billing and performance of services 
• offer you access to and secure our physical and digital properties from unauthorized access, scams, malicious code, theft, losses, or other harms, including video recording you within our premises and monitoring of your communications and use of our premises and networks 
• comply with legal reporting and record maintenance requirements for tax, health and safety, and other laws or court orders 
• conduct our business more effectively and efficiently, for example, through reporting or analytics, IT security/management, accounting purposes 
• investigate violations of law and generally protect the rights and interests of Lakewood, its families, guests, employees, and others 
• administer other internal business activities 
• foster and maintain a safe and welcoming environment to best serve our member families and guests 

Lakewood affiliated entities 

• our parent companies, subsidiaries, and/or affiliates 

Third parties we engage to perform business-related functions for Lakewood or provide services to our member families, such as 

• third parties who provide services to our customers or with whom we partner to do business. 
• third parties who assist with our marketing, including chatbot applications, marketing agencies and analytics companies, such as Google Analytics, that collect, monitor, and analyze Log Data. 
• third party providers of database, software, email, security, backup and disaster recovery services. 
• payment processors. 
• our insurance carriers. 
• professional service providers, such as consultants, attorneys, and accountants 

Third parties with whom we share your Personal Data have agreed to maintain and use it securely for limited purposes and only in accordance with this Privacy Policy. 

Successors who acquire your Personal Data 

• if we sell, merge, reorganize, dissolve, or similarly change our ownership or corporate structure 

Government or third-party lawyers 

if required to do so by law or in our good faith belief that such action is necessary to: 

• comply with a legal obligation. 
• protect or defend our rights, interests, or property, or that of third parties. 
• prevent or investigate possible wrongdoing in connection with the Site or location in Minneapolis. 
• act in urgent circumstances to protect the personal safety of users of the Site or the public; or 
• protect against legal liability